Speaking
Anna Bjurstam has been speaking at the world's most significant wellness and longevity gatherings since 2004.
Her talks bring together frontier science and over three decades of direct experience in a way that stays with an audience long after they leave the room.
She speaks to push the field somewhere new. A question. A reframe. A direction nobody had quite named.
The Talks
Anna speaks from the inside of this industry, with the credibility of someone who helped build it and the curiosity of someone who believes the most interesting chapter has not yet been written.
Based on research across 24 luxury hotel brands, this talk presents what the data actually shows about longevity in hospitality — and how far most brands are from delivering on what they promise. Anna maps the landscape from non-medical wellness through to full medical integration, profiles the three guest segments reshaping demand, and sets out what the GLP-1 generation means for operators who have not yet started paying attention. The central argument: the future of longevity in hospitality is not about what you add. It is about what you actually understand about the people you are hosting.
Wellness aligned itself with discipline, early mornings, and controlled suffering. The science tells a different story. Pleasure — genuine, full-bodied, chosen pleasure — is one of the most powerful biological levers available to us. This talk reframes the relationship between feeling good and living long.
A 33 per cent reduction in all-cause mortality. Comparable to or better than many pharmaceutical interventions. The evidence for regular spiritual practice as a longevity strategy is among the strongest in the field — and almost entirely absent from clinical protocols. This talk asks why, and what it would mean to take it seriously.
Anna rarely gives the same talk twice. Every engagement is shaped specifically for the organisation, audience, and moment.
Talk slides are not available for download.
Upcoming
Past Speaking Engagements
Watch
Global Wellness Summit · Scotland · November 2024
The Future of Fitness and Health Club Management
Watch recording ↗HCM Summit · London · October 2025
Enquiry
Anna accepts a limited number of speaking engagements each year. To discuss a keynote, panel, or workshop, get in touch.