Press.

At a Glance — For Journalists

Wahayla is a wellness, longevity, and consciousness company founded in Stockholm in 2026 by Anna Bjurstam. Working with the world's leading hotels, membership clubs, fitness companies, cruise lines, medical clinics, and longevity companies, Wahayla designs and builds brands, environments, and experiences; advises leadership on where the field is heading; and invests in the founders defining what comes next. The name is ancient Aramaic, meaning: I feel life energy in my heart. The Wahayla daily practice — a ten-minute somatic meditation drawn from one of the oldest traditions in existence — is available freely at wahayla.com/practice.

Anna Bjurstam has over three decades of experience at the frontier of the global wellness industry. She helped build Scandinavia's first fitness chain before co-founding Raison d'Etre — the consultancy behind more than 200 spa and wellness projects across 70 countries. She spent thirteen years transforming Six Senses into the world's leading wellness hospitality brand, a process central to IHG's acquisition of the company in 2019. The creator of nine wellness brands, she has co-founded RoseBar Longevity and AgebackCo, holds a seat on the board of the Global Wellness Summit, and is an active angel investor in wellness and longevity companies. She is a keynote speaker and a trained shamanic practitioner. She is based in Stockholm, Sweden.

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